The keywords are the most important tools of search engine optimization. The SEO Agency London would like to devote maximum time and energy in defining the right keywords for the web site. The first step which the visitors to the search engine take is to type the keywords which the visitors think suitable for seeking the information from the internet. The search engines as you know play the role of librarian of the vast library in the internet where billions of information is floating and many more are in the pipe line. In this way the keywords form the first gateway to the information and the seo experts take maximum care to take advantage of this highly preferred factor of the search engine software known as crawler. The crawler continues to scan all the data unceasingly and repeats doing the scanning when all the information gets scanned. But it may take years to come back to some data. It is important therefore to get the top rankings in the search engines at the first go.
Keywords are used intelligently in the headings, subheadings, contents, front links, external links etc. But the important thing is to look natural. It may be suicidal to overload the content with keywords. The crawler software is an intelligent version which is well equipped to understand such mal intentions. Many seo experts have tried to guess the optimum keyword density in the content. However the search engines have never shared any information regarding the factors of indexing. For obvious reasons the search engines prefer to keep these data secret.
Some experts are of the view that a density of 2 to 4% is good enough for the contents to look natural and not overburdened with keywords. Another group of experts suggest 4 to 6% as the right density. However the best thing would be to leave it on the SEO Agency In London.
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